Hey there, future media mavens! Ready to unlock the secrets of working hand-in-hand with the press? Dive into this course and learn how to make journalists your best allies. Discover the art of crafting compelling press releases, the right ways to pitch a story, and the do's and don'ts of media relations. From mastering the timing of your news to understanding a reporter’s beat, this course is packed with insights on building beneficial relationships with media professionals. Whether it's for a product launch, a corporate crisis, or just keeping your brand in the news cycle, you'll come away with practical skills that put you in control of the narrative.

But wait, there's more to it than just schmoozing with reporters! Get savvy with the latest digital tools and social platforms that are changing the way we communicate with the media. Learn how to leverage blogs, podcasts, and social media to amplify your message and create a buzz that's music to the ears of your target audience. This isn't stuffy textbook theory; it's real-world, rubber-meets-the-road know-how that will elevate your career or business. By the end of our journey, you'll not only appreciate the power of media collaboration but also be well-equipped to use it as a strategic superpower. So, are you ready to be the next media collaboration whiz? Let's make some headlines together!

Jennifer is the driving force behind Impact Dispatch, bringing a wealth of firsthand experience from the fields of Police, Fire, and EMS into her role as an educator and thought leader. Her extensive background equips her with a deep understanding of the vital nexus between these emergency services and the media. With over three decades of training expertise, she has mentored countless professionals, guiding them to thrive in their roles and communicate effectively in high-pressure situations.

Her passion for teaching is rivaled only by her dedication to lifelong learning, often drawing insights from her paramedic husband's experiences to enrich her curriculum. While Jennifer prefers to let her students take the spotlight, her acumen for orchestrating collaborative efforts with the media from behind the scenes is an invaluable asset to anyone looking to master the art of public communication within the emergency services sector.